Terence Crawford barely had time to enjoy his retirement before finding himself in an unexpected legal battle.
Less than a week after hanging up his gloves, the 38-year-old boxing legend now faces a lawsuit from a prominent New York jeweler who claims the fighter broke a financial agreement and cost his business millions in lost promotional opportunities.
The lawsuit, filed on December 18 and obtained by TMZ Sports, paints a picture of a business deal gone wrong. Mazza New York alleges that Crawford entered into an arrangement that seemed beneficial for both parties but ultimately left the jeweler feeling deceived and financially damaged.
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How a watch became a controversy
The dispute traces back to February 2024 when Crawford visited Mazza New York to purchase several custom pendants for himself and his team. During that visit, according to the lawsuit, the boxer’s attention turned to a luxury Patek Philippe Aquanaut watch with a price tag of $139,000.
Rather than purchasing the timepiece outright, Crawford allegedly proposed an alternative payment arrangement. The jeweler claims the boxer offered to pay $35,000 upfront, with the remaining balance covered through promotional value. Specifically, Crawford would display the Mazza New York logo on his fight trunks during his upcoming bouts, providing exposure worth the remaining $104,000.
Mazza accepted the proposal, trusting that the promotional exposure from one of boxing’s biggest stars would deliver significant value to his business. The arrangement seemed straightforward, with both parties understanding their obligations.
First fight brings disappointment
The agreement faced its first test during Crawford’s August 2024 bout against Israil Madrimov. This fight represented a significant opportunity for Mazza, as Crawford’s matches draw massive viewership and media attention. However, according to the lawsuit, things didn’t go as planned.
Mazza claims that by the fourth round of the fight, the logo had completely fallen off Crawford’s trunks. Whether due to poor adhesion, fight activity or other factors, the promotional display that formed the basis of their agreement disappeared early in the bout, drastically reducing the exposure Mazza expected to receive.
The jeweler says Crawford and his representatives acknowledged the failure to fulfill the agreement after the Madrimov fight. According to Mazza, they promised to make things right by ensuring proper logo placement during Crawford’s next scheduled bout.
Canelo fight becomes breaking point
Crawford’s next major fight was set against boxing superstar Canelo Alvarez on September 13, representing an even bigger promotional opportunity than the Madrimov bout. The mega-fight promised massive pay-per-view numbers and global media coverage, potentially providing Mazza with exposure worth far more than the original agreement.
Understanding the stakes, Mazza says he personally delivered a patch featuring his logo to Crawford’s representative before the September fight. This direct delivery was meant to ensure there would be no repeat of the Madrimov situation, with the jeweler taking extra precautions to guarantee proper display.
However, Mazza claims he received devastating news shortly before fight night. According to the lawsuit, he was informed that the logo would not appear on Crawford’s shorts during the Alvarez fight. The jeweler says he received no reason or explanation for this sudden and unexpected change.
Business impact and financial claims
The alleged breach of agreement extends beyond simple disappointment for Mazza. The jeweler claims his business suffered tangible financial harm by missing out on promotional opportunities during two high-profile fights. According to the lawsuit, the exposure he was promised but never received had an estimated value of $1.5 million.
This calculation presumably factors in the viewership numbers, media coverage and potential customer traffic that prominent display during Crawford fights would have generated. For a luxury jeweler catering to high-end clientele and celebrity customers, association with a boxing champion at the peak of his career represents invaluable marketing.
Mazza argues that Crawford’s failure to honor the promotional agreement deprived his business of opportunities to elevate the brand among exactly the type of customers who purchase expensive custom jewelry and luxury watches.
Legal remedies sought
The lawsuit seeks a minimum of $1.5 million in damages, representing what Mazza calculates as the lost promotional value. However, the jeweler also requests additional damages beyond this baseline amount, suggesting the total claim could exceed the $1.5 million figure.
The timing of the lawsuit, coming just days after Crawford announced his retirement, adds an interesting dimension to the case. With the boxer no longer active, Mazza has no future opportunities to receive the promotional consideration he claims was promised.
Unanswered questions remain
The lawsuit leaves several questions unresolved. Crawford has not publicly responded to the allegations, and details about his perspective on the arrangement remain unknown. Whether the logo falling off during the Madrimov fight resulted from intentional removal, poor craftsmanship or legitimate wear during competition hasn’t been clarified.
Additionally, the reasons behind the decision not to display the logo during the Canelo fight remain mysterious. The lawsuit emphasizes that Mazza received no explanation for this change, suggesting communication between the parties broke down at a critical moment.
As the legal battle unfolds, both Crawford’s legacy and Mazza’s business reputation hang in the balance over a deal that started with a luxury watch and ended in a courtroom dispute worth millions.
