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Anthony Joshua vs Jake Paul fight could still take place on one condition

Eddie Hearn remains open to a fight between Anthony Joshua and Jake Paul, provided the latter isn’t defeated by Gervonta Davis.

The YouTuber-turned-boxer recently returned to the ring for the first time since his victory over Mike Tyson in June, taking on Julio Cesar Chavez Jr. Paul emerged victorious in a dominant decision over the former middleweight champion. Just months after this win, the young American confirmed he will be facing Davis on November 14 at the State Farm Arena in Atlanta, Georgia.

In recent months, Paul has been vocal about wanting a showdown with Joshua, which seemed likely to happen early next year. The ‘Problem Child’ was so eager to fight the two-time heavyweight champion that he was even prepared to accept a mere ONE PER CENT of the purse.

Anthony Joshua and Jake Paul tease 2026 fight as they share phone call  after YouTube star's shock call out | The Sun

JUST IN: Why Eddie Hearn feared he had made huge Anthony Joshua mista

However, after a brutal snub from Joshua, it appears the Brit has moved on. ‘AJ’ hasn’t fought since his loss to Daniel Dubois last September but is expected to make a comeback next year. Amid discussions of a return, Hearn has not ruled out a potential clash between Joshua and Paul – but concedes they will completely move on if the ‘Problem Child’ is defeated by ‘Tank’, reports All Out Fighting.

“I spoke to Nakisa Bidarian today (Monday), they want to make the Jake Paul fight,” Hearn told Ariel Helwani. “And I said to Nakisa ‘we were right up for that fight, and we would do it. But, we cannot take that fight without seeing what happens against Tank.’ Because if you get flattened by Tank, don’t even think we can make an AJ fight.”

It would not spell disaster if Joshua misses out on facing Paul, as Hearn acknowledges he is eyeing a massive bout for his prized fighter next summer. “Right now, we are planning to return in January or February. It has been well documented. We have had that offer, an approach from Ghana, and I think it would be the most tremendous thing for AJ to fight in Africa,” Hearn continued.

“I really do. When you look at what he has done in his career, I think it would just be wild. He needs that fight. It has been a year now that he has been out of the ring. If we are going into a (Tyson) Fury or we are going to a (Daniel) Dubois, (Oleksandr) Usyk… whoever it is going to be… there will be a major fight next summer.”

Hearn reckons a potential showdown between Tyson Fury and Joshua would represent boxing’s biggest spectacle. The ‘Gypsy King’ declared his retirement in January following consecutive losses to Oleksandr Usyk last year, but dramatically reversed his decision in July.

Despite his previous comments, Fury has stated that he won’t be stepping back into the ring, even though he regularly posts training videos. Regardless of whether Joshua fights the ‘Gypsy King’, Hearn is keen to arrange a match for his star against a top contender next summer.

The boxing promoter concluded: “He needs to get back in the groove against a top twenty guy, that he can go in, blow the cobwebs off, look good and gear himself up for the last big roll of the dice. Right now, I would say January or February in Africa is very common and I would be looking to head out to see AJ next week to try and finalise some plans.”

Eddie Hearn feared he had made huge Anthony Joshua mistake

Eddie Hearn feared he played the wrong hand when it came to signing Anthony Joshua.

Joshua has enjoyed a glittering career at the top of boxing’s heaviest division. The 35-year-old was destined for greatness after he struck gold at the Olympic Games in London back in 2012. Following his triumph on home soil, major promoters were eager to tie the Brit down.

‘AJ’ received several multi-fight deals and life-changing money. It came as no surprise, seeing as he was tipped to become the poster boy of British boxing. Joshua met up with Hearn, but the latter decided to make a real gamble. The promoter urged the boxer to take his time and meet with everyone else before making a final decision.

Anthony Joshua Eddie Hearn

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It was a risky move from Hearn, especially after he did not hear from Joshua for six weeks. It was at that point 46-year-old feared the young boxer had made a slight mistake. In ‘Matchroom: The Greatest Showmen’ – which is now airing on Netflix, Hearn shared his earlier memories of Joshua.

“Anthony Joshua is definitely the most important figure in our boxing business… ever,” said Hearn. “He became Olympic champion in 2012 and every promoter in boxing wanted to represent this man… the race was on to sign Anthony Joshua. Anthony is a deep thinking, he is a gatherer of information and I never heard from him and I thought, what have you done? Then I got a message saying he wanted to come back in. He said, ‘I’ve met everyone and I want to sign with you, that changed out company forever and we’ve shared some moments with AJ.”

Hearn’s father, Barry – who is the founder and president of the Matchroom empire – followed up on his son’s comments and admits he too was itching to sign the Brit. “I was desperate to sign him straight away and Eddie said no,” he admitted. “Give him some time, let him come to us. It was about a year and Joshua had been around every operator in the world.”

The Hearns have since stuck with Joshua after the British boxing sensation penned a deal with the promotion in October 2013. On the topic of the Hearn family, Joshua said: “Matchroom are family run business, Barry, the Godfather, what he’s achieved coming from a council estate like myself, I take my hat off to him. One thing I do want is to buy that house, the Matchroom office from him, that’s one of my goals. Eddie is good at what he does and I’m good at what I do. I’m like the artwork that goes on the wall and Eddie’s there to sell the art, but if I was a bad boxer, Eddie would not make the time for me.”

Joshua has enjoyed some memorable moments under the guidance of Matchroom. After making his professional debut in 2013, ‘AJ’ quickly rose up the ranks across the regional scene, but it was evident early on that he was able to compete with some of the best in the world at heavyweight.

The 35-year-old first became a world champion in 2016, knocking out Charles Martin in the second round. Joshua went on to defend the title multiple times and pick up more hardware along the way with wins over the likes of Wladimir Klitschko, Carlos Takam, Joseph Parker and Alexander Povetkin.

He suffered the first defeat of his career in 2019 after he was stopped by Andy Ruiz Jr in New York. That said, he went on to get his revenge in the immediate rematch, before eventually going head-to-head with Oleksandr Usyk on two separate occasions in 2021 and 2022, respectively. Despite losing both outings, Joshua regained some sort of momentum with wins over Jermaine Franklin, Robert Helenius, Otto Wallin and Francis Ngannou. ‘AJ’ has not fought since losing to Daniel Dubois last September. The two-time heavyweight champion is expected to return early next year in what could be his final year as a boxer.

Anthony Joshua receives update on future in boxing as promoter targets ‘roll of the dice’ fight

Former world champion Anthony Joshua is set to see his immediate future in the ring thrashed out in the coming days, ahead of one final lucrative outing.

Missing out on a planned return to combat before the end of the year, Anthony Joshua had entered the sweepstakes to take on the polarizing Jake Paul in a return; however, the Ohio native is now booked to face Gervonta Davis in November.

Anthony Joshua receives update on future in boxing as promoter targets  'roll of the dice' fight

JUST IN: Jake Paul Announces Major Change to Gervonta Davis Fight

And with a comeback potentially as soon as January now in the works as part of a historic trip to Africa for the former gold holder, Joshua is seemingly approaching a career swan song.

That swan song in question also appears to be in relation to the biggest fights in the division, culminating in a summer showdown.

Anthony Joshua backed for one last ‘roll of the dice’ clash in 2026

Not having it all his own way in the ring in the last couple of years, beyond an impressive four-fight rise in non-title fights, Joshua came unstuck in back-to-back losses to Oleksandr Usyk.

And in his last venture to the ring, the Watford star was stopped in brutal fashion by Daniel Dubois, who launched an assault on the IBF heavyweight crown.

However, with a potential January return expected to serve as a warm-up clash, Joshua has been tipped to secure one final lucrative “roll of the dice” fight against a fellow household name by this time next year.

“He (Joshua) needs to get back in the groove against a top twenty guy, that he can go in, blow the cobwebs off, look good and gear himself up for the last big roll of the dice,” Eddie Hearn said on The Ariel Helwani Show.

“Right now, I would say January or February in Africa is very common, and I would be looking to head out to see AJ next week to try and finalise some plans.”

And amid plans for one final pageantry showdown, a particular fight has been mooted once more in the boxing scene.

Tyson Fury and Anthony Joshua urged to fight by boxing royalty

On a collision course inside the ring for years at this stage, former world champion stars Joshua and his British compatriot, Tyson Fury, have failed to ever get a pairing over the line.

And it’s the belief of former undisputed world champion Lennox Lewis that if they fail to ever make good on their rumored fight, they would end their gold-laden career with a certain regret.

Lewis warned that based on his experience, he would have regretted not bookending his era in boxing with his fight against Mike Tyson, akin to a 2026 fight between Joshua and Fury.

Anthony Joshua Poised to Ignite Boxing History By Reviving Muhammad Ali’s Most Iconic Moment in Next Showdown

It seems we may now be close to the details of Anthony Joshua’s next fight being announced. For months on end, speculation has been rife in the boxing world regarding who ‘AJ’ will bounce back against following his brutal KO loss to Daniel Dubois last September, and his opponent now seems all but confirmed. Despite there being talk of a potential deal finally being struck for Joshua to fight Tyson Fury, after years of fans being desperate for that fight, as well as rumours of a bizarre matchup against social media superstar turned professional boxer, Jake Paul, it looks like ‘AJ’ will be fighting neither man. Instead, he will likely be sharing the squared circle with a fellow Olympic gold medalist.

Last week, it was revealed by French media outlet L’Equipe that Joshua had told French boxing promoter Yohan Zaoui that there was a 90% chance that his next opponent would be Tony Yoka, who won Olympic gold at the 2016 Olympic Games, and that the fight would take place in December. Although there seems to be plenty of things close to being set in stone for Joshua vs Yoka, one thing which hasn’t been spoken about much is where the fight will take place, however, that changed earlier today, as Matchroom Boxing CEO Frank Smith gave a huge tease and hint as to where the fight could take place.

READ MORE : Anthony Joshua Delivers Ruthless Reply to Proposal from

Anthony joshua

Although there has been some initial disappointment from boxing fans that Anthony Joshua’s next fight will be against Tony Yoka as opposed to a big heavyweight star, the fight’s location could generate an incredible amount of hype. On Tuesday, the 12th of August, Matchroom Boxing CEO Frank Smith posted a picture to social media of himself inside the Accra Sports Stadium in Ghana, seemingly teasing that Joshua vs Yoka could take place in Africa.

A boxing superstar as big as Joshua potentially fighting in Africa is huge news for the sport as well as Africa as a continent, and will give plenty of fans a throwback to what it was like back in 1974, when Muhammad Ali and George Foreman competed against each other at The Rumble in the Jungle in Kinshasa, Zaire, now the Democratic Rebublic of Congo.

Anthony Joshua

The Rumble in the Jungle is to many the most iconic event in the history of boxing, and the most iconic moment of Ali’s legendary career. If ‘AJ’ is able to make the event even a fraction as good and historic as Rumble in the Jungle was, it could revitalise his career.

Anthony Joshua Delivers Ruthless Reply to Proposal from Unbeaten 41-Year-Old Boxing Icon for Return Bout

Anthony Joshua channeled his inner Canelo Alvarez when responding to Andre Ward’s offer for a potential fight.

Joshua is gearing up for his return to the ring, having been inactive since he was knocked out by Daniel Dubois in September last year.

While he is believed to be making a return in late 2025, or at the beginning of 2026, Joshua’s opponent is yet to be officially announced.

One man that is vying for the spot in the opposite corner is, former professional boxer, Andre Ward.

Ward was a hugely respected pound-for-pound fighter in his heyday, although he has been retired since 2017.

The American left the ring with an unbeaten professional record of 32-0, but is now suggesting he’d make a return if Joshua accepts his offer to fight.

Ward took to Instagram when he suggested in a video: “There’s one name that I brought up before that when you say that name I can see myself fighting him. Present day. Today.

“If the business was right and everything was right on that front, me and Anthony Joshua.

“That’s a fight that I would take at Wembley Stadium. It’s a dangerous fight for my legacy, it’s a dangerous fight across the board. But that’s a fight that would get me in the gym and get me in the mindset that I need to be in to go to war.

READ MORE : Anthony Joshua’s Promoter Reveals Why a Jake Paul Showdown

Anthony joshua

Joshua quickly hit back suggesting that this is purely a financial move from Ward.

He savagely said: “Pay Day Pay Day [Canelo voice].”

Which then sparked a back-and-forth between the pair in the comment section of Ward’s post.

To which Joshua replied: “Don’t come asking for multi millions to fight me. Put your pride before your ego and let’s rumble.”

That was where their public interactions came to a close, although Joshua continued to respond to fans remarks in the same comment section.

Who will Anthony Joshua be fighting next?

Ward seemed serious in getting a chance to fight Joshua, but as it stands the Briton is heavily linked to a fight with another American instead.

Paul recently met with Saudi boxing promoter Turki Alalshikh to discuss the terms.

Anthony Joshua

Having already verbally agreed to fight it seems to be a matter of when, not if, we see them share the ring.

Joshua’s long-term promoter and Matchroom Boxing chairman, Eddie Hearn, issued Paul a warning should their bout go ahead.

It seemed to be a humorous idea at one stage, but now as the conversations are progressing we may seriously see a match up between Joshua and the Youtuber-turned-boxer after all.

Anthony Joshua gives brutal response to offer from undefeated 41-year-old boxing legend for comeback fight

Anthony Joshua channeled his inner Canelo Alvarez when responding to Andre Ward’s offer for a potential fight.

Joshua is gearing up for his return to the ring, having been inactive since he was knocked out by Daniel Dubois in September last year.

While he is believed to be making a return in late 2025, or at the beginning of 2026, Joshua’s opponent is yet to be officially announced.

JUST IN: Anthony Joshua’s next fight could land in

One man that is vying for the spot in the opposite corner is, former professional boxer, Andre Ward.

Ward was a hugely respected pound-for-pound fighter in his heyday, although he has been retired since 2017.

The American left the ring with an unbeaten professional record of 32-0, but is now suggesting he’d make a return if Joshua accepts his offer to fight.

Ward took to Instagram when he suggested in a video: “There’s one name that I brought up before that when you say that name I can see myself fighting him. Present day. Today.

“If the business was right and everything was right on that front, me and Anthony Joshua.

“That’s a fight that I would take at Wembley Stadium. It’s a dangerous fight for my legacy, it’s a dangerous fight across the board. But that’s a fight that would get me in the gym and get me in the mindset that I need to be in to go to war.

“It’s Anthony Joshua. I know he’s getting ready to fight Jake Paul, I ain’t talking about that. I’m talking about a real fight.”

Joshua quickly hit back suggesting that this is purely a financial move from Ward.

He savagely said: “Pay Day Pay Day [Canelo voice].”

Which then sparked a back-and-forth between the pair in the comment section of Ward’s post.

The 41-year-old hit back, saying: “Of course brother, do you fight for free? Business is always a reason, but not the only reason. I think you understand that.”

To which Joshua replied: “Don’t come asking for multi millions to fight me. Put your pride before your ego and let’s rumble.”

That was where their public interactions came to a close, although Joshua continued to respond to fans remarks in the same comment section.

Who will Anthony Joshua be fighting next?

Ward seemed serious in getting a chance to fight Joshua, but as it stands the Briton is heavily linked to a fight with another American instead.

The next time we see Joshua in the ring, it’s heavily speculated that he will be facing off against Jake Paul.

Joshua and Paul are believed to be close to actioning a bout

Paul recently met with Saudi boxing promoter Turki Alalshikh to discuss the terms.

Having already verbally agreed to fight it seems to be a matter of when, not if, we see them share the ring.

The pair are even understood to be in advanced talks.

Joshua’s long-term promoter and Matchroom Boxing chairman, Eddie Hearn, issued Paul a warning should their bout go ahead.

It seemed to be a humorous idea at one stage, but now as the conversations are progressing we may seriously see a match up between Joshua and the Youtuber-turned-boxer after all.

Anthony Joshua’s next fight could land in Africa in December against Olympic gold medallist

Tony Yoka believes a fight with Anthony Joshua could take place in Ghana in December.

The Frenchman has been linked as a possible opponent for AJ in recent weeks as speculation ramps up over the Watford powerhouse’s next steps.

Joshua hasn’t boxed since his knockout loss to Daniel Dubois last September, but is expected to return to the ring at the back end of this year.

READ: Joshua Accused of ‘Selling His Soul’ Amid

Reports persist that Joshua could meet YouTuber-turned-boxer Jake Paul in a crossover clash in the coming months.

However, Yoka insists the Brit’s team are scouting locations for a showdown with him in Africa.

“His team has just left for Ghana to see what the sports facilities are like,” Yoka told L’Equipe.

“There is a possibility that the fight will take place in Africa.

“A lot of people are talking about it, and it could revive boxing in France.

“If it comes to fruition, it will indeed generate enormous interest.”

Despite Yoka’s confidence that the fight will happen, Joshua’s promoter Eddie Hearn insists that Paul remains the ‘frontrunner’ to box his client next.

Last week, he even went as far as to suggest that there have been no talks with Yoka’s team.

Yet the Parisians’ co-promoter Yohan Zaoui claims AJ told him that he was ’90 per cent sure’ he would be facing Yoka next when they bumped into each other in Southern Cyprus.

“Who do I run into this morning at the pool? Joshua!” Zaoui told L’Equipe.

“He’s also on vacation with his family, with his younger brother and his nieces and nephews. I chatted with him for a few minutes. He’s humble and kind…

“He told me that his next opponent would certainly be French.

“He told me that he had the option of facing the American YouTuber Jake Paul, but that 90 per cent of the time it would be Yoka.

“I asked him his prediction. He told me that there was no easy fight.”

Yoka succeeded Joshua as the Olympic super heavyweight gold medallist at Rio 2016, but has struggled to adjust to life in the professional ranks.

After a perfect 11-0 start, he suffered a three-fight skid to Martin Bakole, Carlos Takam, and Ryad Merhy before subsequently linking up with new trainer Don Charles in an attempt to revive his career.

Charles famously masterminded Dubois’ victory over Joshua last year and has guided Yoka to three wins in 12 months.

Former World Champion Delivers Verdict on Possible Showdown Between Anthony Joshua and ‘Mastermind’ Jake Paul

‘The Problem Child’ has been taking boxing media by storm with claims that he will fight former unified world heavyweight champion Anthony Joshua in 2026.

While it may still be seen as an unlikely scenario, Eddie Hearn has confirmed talks of the ‘mismatch’, and in a recent interview, has said the American is now the likely ‘front-runner’ for the heavyweight’s next fight.

Joshua’s trainer believes the clash is ‘dangerous’ for the 28-year-old novice, but it hasn’t stopped Paul’s team at Most Valuable Promotions from meeting with Matchroom to try and work out a deal for what could be a massive showdown in monetary terms

The fight has been compared to the 2017 fight between Floyd Mayweather and Conor McGregor for the amount of money on offer, plus the likely spectacle of the show.

However, the ex-YouTube star does not have the same fighting pedigree as the former UFC champion.

While it may seem an extraordinary conversation to be happening, former world cruiserweight champion Johnny Nelson can’t help but praise ‘El Gallo’ for staying in the limelight.

READ MORE : ‘Run him over’ – Oleksandr Usyk called out by Anthony Joshua’s bitter rival in…

Oleksandr Usyk

Nelson spoke to Boxing King Media about the ongoing saga of the fight and explained: “I think the kid has kidded the kidders, as in Jake Paul (is a) genius. Now you’re talking Jake Paul and Anthony Joshua in the same sentence.

“Do I think it’ll happen? No, I don’t. But Jake Paul’s done the job. He’s got the whole world talking about Jake Paul, a domestic fighter, fighting a former two-time heavyweight champion of the world.”

Paul is no stranger to getting the boxing world talking; his fight with 58-year-old Mike Tyson was hugely controversial, and, most recently, he squared off with Oleksandr Usyk after his fight with Daniel Dubois.

The longest-reigning cruiserweight champion of all time would not blame AJ for taking the money, but it would tell us where Joshua’s head is at in terms of competing at the highest level.

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“So, if by some miracle it does happen, that tells me AJ is cashing… With something big like we’re talking 250 million, I’d do it if I were AJ at this stage of his career and getting paid that kind of dough,” Nelson said.

Gervonta davis

“Jake Paul has played a blinder. It’s not going to happen. And if it does, then you know, AJ is basically saying, ‘Thank you, (I’m) gone’.”

‘The Entertainer’ may be right that the bout won’t take place, but if it does, UK fans won’t be able to experience it live in the country.

Even though ‘El Gallo’ had mentioned on the Usyk vs Dubois rematch broadcast that he would like it to take place in Wembley Stadium, the British Boxing Board of Control would likely not sanction the bout.

According to Sky Sports, there is ‘no guarantee’ the BBBofC will give Paul a professional license due to a lack of in-ring experience against a dangerous heavyweight.

After meetings in New York at the weekend, no further news on the bout has come out from either camp, but with fight week in Riyadh, expect Hearn to provide more update

Hall of famer Andre Ward Has Revealed That One Fight That Could Tempt Him Back Into The Ring, Me And Anthony Joshua

Boxing Hall of Famer Andre Ward has sent shockwaves through the combat sports world by revealing the one fight that could lure him out of retirement — a blockbuster showdown with former two-time heavyweight champion Anthony Joshua at London’s iconic Wembley Stadium.

Ward, 41, retired undefeated in 2017 with a record of 32–0, cementing his legacy as one of the sport’s most technically gifted fighters. Known for his defensive mastery, ring intelligence, and adaptability, the former super middleweight and light heavyweight champion has consistently resisted calls for a comeback — until now.

In a recent interview, Ward admitted that while most fights don’t interest him, the idea of facing Joshua in front of a roaring U.K. crowd would be enough to reignite his competitive fire.

Me and Anthony Joshua

“Me and Anthony Joshua — that is a fight I would take at Wembley Stadium,” Ward said. “If I’m ever coming back, it would have to be for something truly special, and that’s one of the few that fits the bill.”

READ MORE : ‘Run him over’ – Oleksandr Usyk called out by Anthony Joshua’s bitter rival in…

The matchup would be nothing short of a stylistic and size spectacle. Ward, who last fought at light heavyweight, would be moving up dramatically to face the 6’6” power-punching Joshua — a man with Olympic gold credentials and a history of thrilling nights at Wembley. For fans, it’s a fantasy fight blending pure boxing skill against raw heavyweight power.

Anthony Joshua

Joshua, currently on a resurgence after regaining form in recent outings, has yet to respond publicly to Ward’s comments. But the potential pairing has already sparked a flurry of debate online. Could Ward’s technical brilliance neutralize Joshua’s size and strength? Or would the jump in weight prove too steep, even for one of the sport’s most cerebral tacticians?

While Ward made it clear he’s not announcing a comeback just yet, his willingness to name an opponent has fueled speculation that boxing may witness one of the most surprising returns in modern history. And if it happens, Wembley Stadium could be the stage for a cross-generational clash that fans never saw coming.

Joshua Accused of ‘Selling His Soul’ Amid Jake Paul Fight Talks

Anthony Joshua has been accused of ‘selling his soul’ as talk over a potential fight with Jake Paul heats up.

Joshua is looking for his next opponent after having been knocked out by Daniel Dubois in his last fight. Prior to the fight, Joshua expressed his desire to become a three-weight world champion as the IBF belt was up for grabs. Joshua has undergone elbow surgery after picking up an injury following the Dubois fight, as the attention turns to his next fight. Joshua had been vocal about his desire to fight Tyson Fury, but the latter’s retirement means that is now off the table.

Joshua has previously boxed Francis Ngannou, knocking him out in the second round. The fight was questioned since Ngannou only had one fight before this, losing to Tyson Fury in a split decision. However, facing Paul races further questions. Paul’s resume is filled mostly with wins against non-pro boxers, losing to Tommy Fury, the first pro boxer he faced. Paul is also coming off a unanimous decision win against Julio Cesar Chavez Jr. While Paul fight will no doubt earn Joshua a massive payday, former UFC fighter Molly McCann has accused AJ of selling out.

Joshua Accused of 'Selling His Soul' Amid Jake Paul Fight Talks

READ: Jake Paul scores first blood in Gervonta Davis

“I’m not here for it. He’s selling his soul for money, do you know what I mean? It’s like what, lad, have you not got enough? […] Turn it in lad. Why don’t we just leave this stuff alone?,” McCann said 

Consequences

The long-term consequence of this could be damning. If top fighters are consistently choosing these “gimmick” fights over challenging contenders, it devalues world titles and makes the path to becoming a champion less meaningful. A fight with Paul, no matter the financial gain, does nothing to enhance Joshua’s legacy.

A fight between Joshua and Paul also raises serious concerns about fighter safety. While Paul has been a consistent presence in boxing for a few years, he is still a developing fighter with a limited skillset compared to a two-time former unified heavyweight champion. Joshua is a power-punching heavyweight with an Olympic gold medal and years of experience at the highest level of professional boxing. Paul, by contrast, has been knocking out people who are not, and were never, professional boxers.

The potential fight also creates a problematic narrative for boxing’s future. The rise of social media influencers in boxing, however, shifts the focus from the sport itself to the personalities involved. Instead of drawing fans in with the promise of a classic showdown between two of the best heavyweights, a Joshua-Paul fight markets itself on the notoriety of one fighter and the star power of the other. It reduces boxing to a celebrity event.